Last Updated:
The VR headset market has been led by Meta for a while and next year we could see the rise of the AR glasses segment with more brands.
Meta is leading the market and 2025 will see brands move to AR glasses.
Meta retained its dominance in the global virtual reality (VR) market with a 65 percent market share in Q3 2024, as Apple’s Vision Pro shipments doubled (on-quarter) following its international launch in China, Europe and APAC, according to a new report.
Overall, global VR headset shipments fell 4 percent (on-year) and 16 percent (on-quarter) in Q3 2024, the market’s third consecutive quarter of declines, according to Counterpoint’s Global XR (AR/VR) Headset Model Tracker.
The decrease was primarily due to a 50 percent drop in the tethered VR headset segment during the quarter. In contrast, the standalone VR headset segment grew by 14 percent YoY.
Counterpoint expects international sales to account for nearly 90 percent of Apple’s total shipments in H2 2024.
“Apple is reportedly testing OLED displays made on conventional glass substrates for its lower-cost Vision headset. This display technology is likely more cost-effective than the Micro OLED displays used in the Vision Pro,” the report mentioned.
Pico’s shipments dipped 2 per cent YoY but grew 6 percent QoQ. Sony’s shipments fell 29 percent YoY but more than doubled QoQ boosted by its PC adapter launch and promotional campaigns in North America and Europe.
Despite the lacklustre XR market performance in Q3 2024, the period marked pivotal industry advancements.
The report said that the debut of Meta’s Orion AR glasses and Snap’s Spectacles’ 24 AR glasses showcased the future potential of AR technologies.
Leveraging advancements in generative AI technologies, traditional hardware giants, AR/VR OEMs, and internet companies are shifting their focus to the development of AR+AI smart glasses.
“While the global VR market is likely to see only slight growth in the coming years, Counterpoint expects significant expansion in the global AR smart glasses market, the roper mentioned.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – IANS)